I first partnered with The Fly Honeys in 2022 to produce the marketing campaign for their first live show since 2019, relaunching a seasonal production that had garnered local legend status for a decade. Thousands of new audience members and long-time Fly Honey fans packed the house for three nights at Thalia Hall during Pride weekend—one of the most competitive weekends of the year for producers of independent and queer events. The buzz we generated and the new audiences we gained set the company’s course for growth each year until their finale season in 2025.

I produced campaigns each season that generated significant media coverage, social platform growth, and ticket sales, proving that, in Chicago, DIY grit has mainstage power.

View highlights from our collaboration below.

My Role

Marketing strategy, content production, public relations, social media management, copywriting, sponsorships